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Launching a profitable reputation for a Wiltshire pub with dining and rooms

Concept development / copywriting / website / design / photography / press releases Our carefully choreographed marketing and press launch for this West Country pub with rooms and dining continues to attract media coverage and new customers     Project summary Avalanche helped the new owners to define the identify for the business, to ensure […]

Writing press releases: a PR case study

The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.

Negative PR, or just a clever stunt?

Word of mouth, it’s what everyone wants from a PR campaign. On first impression, the above headline may appear damaging for Italian tourism, but it would come as no surprise if this story originated from a public relations outfit.  Will we see “World’s most expensive ice cream” scoops in national media and food press this […]

Real ghostbusting: how PR saved a hauntingly quiet pub

Real ghostbusting: how PR saved a hauntingly quiet pub. Two years ago we were contacted to help local pub the Inn at Freshford raise its profile. It had been abandoned by locals and wasn’t attracting new customers quickly. In autumn 2010, its ghostly quiet bar was more likely to be frequented by its spooky regulars…