This summer we were again instructed by the RSPCA rescue centre in Bath to gain media coverage for the the charity’s annual Kennel Break fundraising challenge. To build on the success of previous press coverage for Bath Cats and Dogs Home’s annual corporate fundraising day, we teamed up with Bath Rugby to help score more column inches
How Avalanche turned a little known UK healthcare product into a British manufacturing success story with royal approval. Although the best quality product of its kind, Bloccs struggled for awareness in a competitive marketplace…
The big challenge for this PR campaign was to get people to talk about the last great social taboo, death. In a 12-month period, we helped Elysium Memorials hit the headlines within the most popular funeral sector and mainstream media
How do you attract new customers to a remote Somerset village pub with no passing traffic? And how do you overcome the triple whammy of recession, cheap supermarket booze and the smoking ban? With tasty marketing
The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.
Within a three-month period, Avalanche launched a successful, concentrated PR campaign to announce the arrival of the new Mongolian-style yurts built on a North Dorset Estate, to the UK’s emerging “glamping” travel market