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case study

Corporate fundraising success for Bath Cats and Dogs Home

This summer we were again instructed by the RSPCA rescue centre in Bath to gain media coverage for the the charity‚Äôs annual Kennel Break fundraising challenge. To build on the success of previous press coverage for Bath Cats and Dogs Home’s annual corporate fundraising day, we teamed up with Bath Rugby to help score more column inches

Writing press releases: a PR case study

The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.