Negative PR, or just a clever stunt?
Word of mouth, it’s what everyone wants from a PR campaign.
On first impression, the above headline may appear damaging for Italian tourism, but it would come as no surprise if this story originated from a public relations outfit. Will we see “World’s most expensive ice cream” scoops in national media and food press this week? Maybe. The point here is a little marketing creativity could easily make this snowball into a clever, positive PR hit for Rome’s tourism. And a pretty cool talking point.
And even if there is no deliberate marketing behind this headline, it will almost certainly neither harm the Roman ice cream seller nor his city’s tourism.
Read the full ice cream article in today’s Metro.