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About

Avalanche is headed up by Jennie Wood, an experienced communications professional, with a strong PR and marketing background.

Brand and client experience

After training to be a journalist, Jennie’s first entry into the world of PR was through the doors of a London agency specialised in restaurant, bar and hotel marketing. She then went on to work in other specialist agencies, working on big name brands in the marine, consumer technology and recruitment sectors, before in 2007, deciding it was time to launch Avalanche.

Described as someone who “will always fight her client’s corner”, Jennie is a lover of good ideas and collaboration. She is a good listener and forms strong working relationships with journalists and clients.

Jennie has also been described by a client as an “opener of invaluable networking opportunities” and by a national journalist as “fizzing with ideas” and “a clear and efficient communicator who can always be relied upon to think outside the box”. She can confirm that she agrees with these descriptions.