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Avalanche is headed up by Jennie Wood, an experienced communications professional, with a marketing nose for an attention-grabbing PR story and campaign.

Brand and client experience


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After training to be a journalist, Jennie’s chance encounter with a London PR agency turned her head to the world of restaurant, bar and hotel marketing. She then went on to work with clients across a number of┬ábusiness sectors, before in 2007, deciding it was time to launch Avalanche.

Described as someone who “will always fight her client’s corner”, Jennie is a lover of good ideas and collaboration. She is a good listener and forms strong working relationships with journalists and clients.

Jennie has also been described by a client as an “opener of invaluable networking opportunities” and by a national journalist as “fizzing with ideas” and “a clear and efficient communicator who can always be relied upon to think outside the box”. She can confirm that she agrees with these descriptions.

Useful to know: Jennie is a cycling fanatic, finds delight in dictionaries, is a vegetarian, loves cats and can speak a bit of Russian.