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Who we are

Jennie Wood and Wayne Cornish head up Avalanche.

Both experienced communications professionals with noses for attention-grabbing PR stories and
a creative flair for creating compelling marketing campaigns.


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After studying and training to be a journalist, Jennie’s chance encounter with a London PR agency saw her starting her career in the world of restaurant and hotel marketing. She then moved to other agencies, representing clients across a number of business sectors, before deciding it was time to launch Avalanche, in 2007.

Described as someone who “will always fight her client’s corner”, Jennie is a lover of good ideas and collaboration. She is a good listener and forms strong working relationships with journalists and clients.

Jennie has also been described by a client as an “opener of invaluable networking opportunities” and by a national journalist as “fizzing with ideas”, “understanding the needs of the media in a digital age” and “a clear and efficient communicator who can always be relied upon to think outside the box”. She likes these descriptions.

Useful to know: Jennie finds delight in dictionaries, is a vegetarian, loves cats, can speak a bit of Russian and is cycling mad.

Weaknesses: cats, bike talk, infectious giggles.



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After three years turning student loans into beer, Wayne shocked the world by getting a university degree. Stints travelling and working as a runner at FHM and Absolute Radio followed, before his big break at a local newspaper in Somerset.

A host of exclusive stories eventually saw Wayne headhunted by the UK’s biggest national news service. Then came a move into PR, and London, working for Cancer Research UK’s Bobby Moore Fund.

Since then Wayne’s overseen a wealth of PR campaigns and honed his skills in far flung destinations such as Brazil and Sierra Leone. During this time he’s worked with a host of household names, such as Harry Redknapp, Lord Coe and Gary Lineker. A no-nonsense newshound; Wayne is a great listener and an ideas whizz-kid.

Useful to know: a pro at losing small white balls on the golf course, can eat his own weight in burgers and ski with two steins of beer in each hand.

Weaknesses: bragging about the footballing idols he’s met, moaning about his boyhood team Tottenham Hotspur and standing up on a surfboard.