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Providing a profitable reputation for a Wiltshire pub with dining and rooms

Recently restored as a village pub with rooms, the Pear Tree Inn, in the rural Wiltshire village of Whitley required a carefully handled press and PR launch for its reopening.   Marketing project summary Avalanche helped the new owners to refine and define the identify for the business, to ensure a high quality presentation of […]

Great advice on food branding

We hoped it useful to share this film from the Virgin StartUp series, featuring some excellent advice and insight into the competitive world of food branding. This covers really well, the marketing work which needs to be done before turning to PR

Handy PR reference guide

A handy PR and social media reference guide for realising those new year marketing resolutions. Remember to add personality to business marketing, for real results

Percentage social media

The whistle’s blown on another football season and with it the Match of the Day pundits’ weekly serving up of trademark clichés.  To fill the void, some PR punditry, inspired by classic “percentage football” – here’s why every business should do more than take a punt on social media. The fact you’re reading this blog […]