We work hard on behalf of our clients, devising ways in which to tell their story, raise their profile and protect their reputations.
People remember businesses through stories – and we pride ourselves in developing effective marketing communication, across press and media, websites and email marketing.
Avalanche provided copy, briefed photography, produced a website and issued press releases, to ensure a continued flow of media custom and attention for The Bath Pub Company’s 2016 launch of The Locksbrook Inn.
Our carefully choreographed launch for this West Country pub with rooms and dining continues to attract media coverage and new customers.
Using a PR agency to research, write and send out your press release will save hours of blank page agonising and ultimately, disappointment. A well-targeted press release is just one tried and tested marketing tool for generating awareness, which can generate numerous media hits and PR results.
The big challenge for our 12-month PR campaign was to get people to talk about the last great social taboo, death. Only then could we spark conversations about the new trend of commissioning traditional British artists to make memorial art for homes and gardens.
Avalanche’s press story – about the remains of a World War II carrier pigeon found to be carrying a coded message – received a serious hit of attention from UK media, grabbing primetime BBC television and radio spots, as well as flying across the pond, onto the pages of the New York Times, as well as the Huffington Post and Australia’s Herald Sun.
Although representing the best product quality of its kind, Bloccs struggled for awareness in an increasingly competitive marketplace. Avalanche devised and put to work a PR and social media strategy to boost brand recognition, customer feedback, sales and the very best in UK award recognition.
How do you attract new customers to a remote Somerset village pub with little to no passing traffic? And how do you overcome the triple whammy of recession, cheap supermarket booze and the smoking ban?
Avalanche was tasked with developing Fussels Fine Foods as a regionally-recognised brand; then growing the company’s national profile.
How Avalanche applied a concentrated burst of media relations activity, to generate national and regional press coverage for new yurt holidays in Dorset.