Launching a profitable reputation for a Wiltshire pub with dining and rooms
Concept development / copywriting / website / design / photography / press releases
Our carefully choreographed marketing and press launch for this West Country pub with rooms and dining continues to attract media coverage and new customers
Avalanche helped the new owners to define the identify for the business, to ensure a high quality presentation of the heritage pub with rooms, and a positive response – from locals, new customers and the media.
We commissioned and briefed media-ready photography and a website, crafted press-ready copy and distributed press releases, arranged reviews and secured influential media attention and coverage.
Partnering with pub operator Punch Taverns and the Wiltshire country pub’s new managers, we worked creatively and efficiently to achieve the following for the launch of the Pear Tree Inn at Whitley:
A beautiful website, optimised for search and user experience
Widespread media coverage and food reviews