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Providing a profitable reputation for a Wiltshire pub with dining and rooms

Recently restored as a village pub with rooms, the Pear Tree Inn, in the rural Wiltshire village of Whitley required a carefully handled press and PR launch for its reopening.


Marketing project summary

Avalanche helped the new owners to refine and define the identify for the business, to ensure a high quality presentation of the village pub with rooms, and positive response from locals, new customers and the media.

We commissioned and briefed media-ready photography and a website, crafted press-ready copy and distributed press releases, arranged reviews and secured influential media attention and coverage.


Working closely with pub operator Punch Taverns and the Wiltshire country pub’s new managers, we worked creatively and efficiently to achieve the following PR results for the launch of Pear Tree Inn at Whitley.


A beautiful website, optimised for search



Widespread media coverage