Recently restored as a village pub with rooms, the Pear Tree Inn, in the rural Wiltshire village of Whitley required a carefully handled press and PR launch for its reopening. Marketing project summary Avalanche helped the new owners to refine and define the identify for the business, to ensure a high quality presentation of […]
Our lovely farm shop client has achieved some well-earned media coverage this month
The big challenge for this PR campaign was to get people to talk about the last great social taboo, death. In a 12-month period, we helped Elysium Memorials hit the headlines within the most popular funeral sector and mainstream media
Today we took the Inn at Freshford’s Pie Fest, and its visiting host Peter Pietrovsky, to the BBC Radio Bristol studios. More media coverage secured for the country pub’s annual beer and food festival.
Earlier this year, Avalanche PR worked with Frome-based The Bicycle Academy to produce a press story announcing its new staff. We used this as an opportunity to not only showcase its new teachers, but also introduce the bicycle frame building business to new media contacts.
The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.