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media coverage

Providing a profitable reputation for a Wiltshire pub with dining and rooms

Recently restored as a village pub with rooms, the Pear Tree Inn, in the rural Wiltshire village of Whitley required a carefully handled press and PR launch for its reopening.   Marketing project summary Avalanche helped the new owners to refine and define the identify for the business, to ensure a high quality presentation of […]

Le Tour de France: PR planning for media cadence

Earlier this year, Avalanche PR worked with Frome-based The Bicycle Academy to produce a press story announcing its new staff. We used this as an opportunity to not only showcase its new teachers, but also introduce the bicycle frame building business to new media contacts.

Writing press releases: a PR case study

The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.