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Press releases

Available for press release hire!

We write newsworthy, media-ready press stories, distributing these to the right journalists and publications, to get results.

Press releases are the marketing tool most synonymous with public relations, which still have an important role in contemporary communications – when used correctly.

A well written, timely, targeted press release can provide an extremely cost effective PR tool, generating influential media attention and coverage.

It’s our job to understand your business and with whom it needs to communicate. We have a track record in writing and distributing press releases which generate attention.

Our press release writing service can be used ad hoc or regularly to generate press coverage for your business.

Read more about press release power

Some press release writing tips we thought useful to share

Tell us about the business story you would like us to help you sell

Score multiple media hits with one press release: a PR coup

  • What I like about Avalanche is that they think in stories, which are what the press needs, no matter how the platforms for communicating them change.

    Sally Shalam, Guardian, Condé Nast Traveller

  • Avalanche has a great eye for a story and the ability to bring it to life for a busy journalist. By quickly providing interviewees, filming opportunities and statistics, they help to take your story to a national audience - helping to increase awareness and interest. They’re personable, enthusiastic and a breath of fresh air to work with.

    Mike Bushell, BBC News / BBC Breakfast

  • We are really pleased with everything you have done for us - running our social media accounts, attracting more Facebook reviews, producing entries which win awards and getting us high profile national press coverage. You have definitely inspired us with your marketing ideas, enthusiasm, help and support, which has been greatly appreciated! We have developed a lot whilst working with you - when we started working together we didn’t expect it to lead to meeting the Queen!

    Kate Richards, Precision Dippings Manufacturing - makers of Bloccs waterproof cast protectors

  • You're worth your weight in gold - you've magicked my text into something normal people would read and be interested in!

    Matt Davies, head of ecology, Engain

  • Knowledgeable, professional and a pleasure to work with

    Philip Welch, editor, Mid Somerset News & Media

  • Avalanche's help and advice has been invaluable to my Au Pair business in helping me to get my name known around Wiltshire, Somerset and beyond. They helped me to enter the scary world of social media and encouraged me to expand on my scant knowledge and use it with confidence. They also opened up many networking opportunities for me which have been invaluable to the PR of my company

    Samantha Fuery, au pair agent, Elephant Recruitment

  • As a new business I contacted Avalanche to provide PR to launch and promote my business. Their ability to gather and refine information from my services as an anger management specialist is a testament to their adaptability, professionalism and commitment to maximise the potential of PR. I would recommend their services not only from the results that have been achieved but also from their proven track record.

    Mark Urry, Beating Anger

  • Avalanche is easy to work with and know their field well. Their service is extremely useful for people who do not know how to navigate the world of "free" publicity via the media.

    Anne Challenor-Wood, owner of See Change in Dementia Care CIC / director of Convivium Care Ltd

  • Avalanche listen to their clients to find out what they need and in return are clear about what they can deliver and do so with charm, sincerity and integrity. They work hard to fight their corner no matter how big or small it is and the results speak for themselves.

    Mandy Dakin, director, Mandoux Ltd

  • The great thing about Jennie is her bubbling enthusiasm and drive - definitley belongs to the "makes things happen" school which I subscribe to myself

    Alan Stone, Old Mill Accountancy LLP

  • The PR launch has been a roaring success, thank you!

    Chris Coxhead, Punch Taverns

  • Our Frome store has had a great first 6 months so thanks very much for the boost you gave at the beginning

    Ben Morris, Storagebase

  • Great coverage, thanks for all your hard work

    Rachel Jones, head of fundraising & communications, Bath Cats & Dogs Home

  • I’ve learnt loads over the past year - you've helped me to develop our network, and reach relevant people. Thank you so much for all your work

    Kate Semple, Elysium Memorials

  • It's been great to work with you, you've been an amazing help/support, if only all PRs were as efficient and understanding.

    Lindsey Harrad, contributor to national and regional media and freelance editor