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PR

Listen up hospitality, bad PR’s coming to get you

A warning from a national travel writer via Twitter this morning, for independent UK hotels – or indeed any business that just has a go at, rather than invests in professional PR. To be taken seriously by reviewers and journalists, the press pitch needs consideration.

Negative PR, or just a clever stunt?

Word of mouth, it’s what everyone wants from a PR campaign. On first impression, the above headline may appear damaging for Italian tourism, but it would come as no surprise if this story originated from a public relations outfit.  Will we see “World’s most expensive ice cream” scoops in national media and food press this […]

Restaurant review sneak preview

Our work with hotels, restaurants and pubs involves the arranging for journalist visits and food reviews.  It’s an essential part of the PR programme and when handled properly, can generate media exposure no amount of advertising spend can buy.  Here’s a sneak peak of the Inn at Freshford’s latest restaurant review about to go into […]

SEO and PR: a diplomatic marketing mission

  Last week I had a long conversation with a friend who specialises in website design and optimisation, discussing social media’s benefits for SEO.  We had lots to talk about as there is plenty of common ground between getting Google love and PR – this lies mainly in the form of content.  Although it’s a […]