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Listen up hospitality, bad PR’s coming to get you

A warning from a national travel writer via Twitter this morning, for independent UK hotels – or indeed any business that just has a go at, rather than invests in professional PR. To be taken seriously by reviewers and journalists, the press pitch needs consideration.

Using Dragon fire: how to exit the Den in the spotlight

All is far from lost if your visit to the BBC Dragons’ Den didn’t yield investment: it’s just the start in PR terms. Once the show has aired, there’s a great opportunity to tell your story. How could your business benefit further from the exposure – PR advice from Jennie Wood of Avalanche Media.