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PR

Writing press releases: a PR case study

The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.

Handy PR reference guide

A handy PR and social media reference guide for realising those new year marketing resolutions. Remember to add personality to business marketing, for real results