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Launching yurt holidays in Dorset: a travel PR case study

Dorset yurt feature in The TImes

The PR brief:

Generate press coverage to launch new yurt holidays on the Stock Gaylard Estate in Dorset.

The challenge:

Within a three-month period, announce the arrival of the new Mongolian-style yurts, built on a North Dorset Estate, to the UK’s emerging “glamping” travel market.

Results:

The following examples of national and regional press coverage show some of the results yielded from the launch, following a concentrated burst of media relations activity, which included the arranging of press visits and reviews.

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