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Launching a food brand: a PR case study

Fussels Fine Foods case study: how Avalanche launched a Somerset food brand

Fussels Fine Foods: how Avalanche launched a Somerset food brand

Successful food product launches need a healthy recipe of ingredients, and a long-term commitment to getting results.

PR brief
Avalanche was tasked with developing Fussels Fine Foods as a regionally-recognised household brand; then growing the company’s national profile.

The challenge
The company’s flagship product presented a consumer and retailer-facing challenge. The taste and health benefits of cold-pressed rapeseed oil were relatively unknown.

What we did
Avalanche worked with the diversified farm business to promote brand and ingredient awareness, educate target audiences, win product and farming awards and achieve recognition for the Somerset brand’s growing range of homegrown products – by scoring coverage in national, regional, retail, trade and consumer press.

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