Launching a food brand: a PR case study
Successful food product launches need a healthy recipe of ingredients, and a long-term commitment to getting results.
Avalanche was tasked with developing Fussels Fine Foods as a regionally-recognised household brand; then growing the company’s national profile.
The company’s flagship product presented a consumer and retailer-facing challenge. The taste and health benefits of cold-pressed rapeseed oil were relatively unknown.
What we did
Avalanche worked with the diversified farm business to promote brand and ingredient awareness, educate target audiences, win product and farming awards and achieve recognition for the Somerset brand’s growing range of homegrown products – by scoring coverage in national, regional, retail, trade and consumer press.