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press releases

Writing press releases: a PR case study

The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.

PRESS RELEASE / All-star teaching line-up announced for The Bicycle Academy

This year, The Bicycle Academy’s Somerset-based frame building school is on course for even better grades, thanks to the addition of two British bicycle building masters. Andrew Denham, founder and head teacher of the bike-building school launched via crowd funding reveals distinguished industry builders Robin Mather and (Super) Ted James as his new fellow workshop teachers

PRESS RELEASE: Getting by with a lot of help from your business friends

Getting by with a lot of help from your business friends. The true meaning of social networking
For many small business owners, networking plays an important role in generating new leads, but its advantages can outstrip potential sales in the longer-term. Taking the time to find the right group or club in which to invest your marketing spend and energy could continue to pay, in unforeseen dividends.