PR is about more than getting media coverage, it’s about creating opportunities.
After putting forward our Bristol-based manufacturing client for the Guardian’s Small Business Trade Initiative last month and producing the company’s written entry, an early Christmas gift arrived in The Guardian for them yesterday
The big challenge for this PR campaign was to get people to talk about the last great social taboo, death. In a 12-month period, we helped Elysium Memorials hit the headlines within the most popular funeral sector and mainstream media
Another great client result this week – for manufacturing business Precision Dippings, a family-run business which developed a brilliantly simple product: the completely waterproof Bloccs protector for arm and leg casts
How do you attract new customers to a remote Somerset village pub with no passing traffic? And how do you overcome the triple whammy of recession, cheap supermarket booze and the smoking ban? With tasty marketing
After months of work behind the scenes to generate worthwhile media coverage for clients, it’s of course very rewarding to see the end result. Here’s our latest PR result on the BBC News website, for client Elysium Memorials.
The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.