Happy clients are good for the soul aren’t they. We were very pleased to learn today that our most recent PR and social media campaign has generated lots of new business for country pub the Inn at Freshford. And we fulfilled something of a career ambition in combining pies with public relations.
I’ve written before about the power of the press release, citing examples of how hard a well crafted media story can work. But this week, I reckon we’ve smashed it. Here’s what happened to our story about the remains of a World War II carrier pigeon found to be carrying a coded message.
Real ghostbusting: how PR saved a hauntingly quiet pub. Two years ago we were contacted to help local pub the Inn at Freshford raise its profile. It had been abandoned by locals and wasn’t attracting new customers quickly. In autumn 2010, its ghostly quiet bar was more likely to be frequented by its spooky regulars…
It’s been another busy, but great start to the week. More media coverage of pigeon racing has rolled out since Saturday’s BBC Breakfast News feature. We’ve also engineered further high profile results for the lovely Inn at Freshford this week, with which we recently launched Save Bath’s Historic Pubs campaign. For starters, the pub and its campaign was featured on BBC Radio Bristol on Saturday morning; the main course was an equally tasty serving of ITV News coverage; there’s a little breathing space before dessert arrives later, on Heart FM.
As per my previous post, yesterday, despite its numerical placement in the month, was great. It began with the results from more hard work on behalf of Avalanche Media clients.
Avalanche was tasked with developing Fussels Fine Foods as a regionally-recognised brand, to then grow the company’s national profile