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Being the expert

If the Real Business newsletter landed in your inbox this morning, you may have already seen this feature. This coverage for three south-west businesses – ECRM, Tim Gander and Designbull – was set up by Avalanche.

Using Dragon fire: how to exit the Den in the spotlight

All is far from lost if your visit to the BBC Dragons’ Den didn’t yield investment: it’s just the start in PR terms. Once the show has aired, there’s a great opportunity to tell your story. How could your business benefit further from the exposure – PR advice from Jennie Wood of Avalanche Media.