Social Media The evening’s focus on social media was an anecdotal and research-driven look at how businesses can use it to boost awareness – a PR tool. What started off as a relative fad and used in the main by people already tech savvy has now proved itself as a worthwhile marketing tool. My talk […]
Since starting Avalanche Media almost two-and-a-half years ago I’ve learned more about public relations and the value it holds for clients than I ever did during my previous lifetime in PR agency employment. Really listening to what clients need is something many PR agencies pay little attention to, yet is vital in adding real value. […]
PR people don’t often make it into the press (their clients do!), but yesterday I achieved national exposure, accidentally, for my twitter alias @snowballthrower. Still, it is quite a funny story and quite timely, given that I’ve been asked to present on social media – http://www.timesonline.co.uk/tol/travel/news/article6234420.ece
I’ve also been involved with a couple of great local community projects recently, in helping to promote awareness of some remarkable voluntary efforts. FromeFM and Frome’s first ever electric car conversion.
Focus on return on investment, put in place measures to ensure every pound spent on marketing is followed up on. Ask your customers how they’ve heard about you.
New projects underway: Kaz Deacon and Wales’ first baby and parenting show; Slenderglaze, the UK’s first double glazed sash window; the revolutionary Quicklift technique from the US – now available at Me Cosmetic Medicine in Bristol; world leading Insight recruitment software from Innovantage.