Crafty launch from Wiltshire family brewery
Press release issued on behalf of Wiltshire based Box Steam Brewery
Crafty launch from Wiltshire family brewery
Box Steam Brewery has served up two new striking craft beers, in a move to attract the next generation of ale drinkers.
Pony Truck, a New World pale ale, and Steam Town, a transatlantic India pale ale, represent a bold new direction for the Wiltshire brewery.
Remaining true to its heritage and acclaim for its characterful cask conditioned beer, Andy Roberts, head of family run Box Steam Brewery, says the team has spent months working on these new additions, to ensure a high quality product.
“We felt the timing right to apply our knowledge and understanding of ale craft to something new” commented Andy, who hopes the beers will encourage wider interest in the company’s approach and core range. A view shared by experienced Box brewer, Tom Downes:
“Our beers are described as beautifully engineered, and Pony Truck and Steam Town both live up to this standard, but offer something different” adds Tom.
He says the brewing team has listened to both its customers and the market, and combined its refined brewing know-how with the changing taste of modern drinkers to create these two new craft products.
“There’s such a wealth of exciting ingredients available now” he says.
“We’ve had a lot of fun playing with hops to develop a new style craft beer that we would all happily choose to drink.
“Craft beer doesn’t always make for good session ale, but we’ve hit the nail on the head with Pony Truck.
“Already, Pony Truck and Steam Town have attracted a really encouraging response from the trade, thanks to the contemporary forward hop fruit flavour we’ve brewed into these” explains Tom, who works under the watchful eye of master brewer, but no relation, Philip Downes.
“Technically, Box has always been a craft brewery. You could say it’s in our DNA” Philip adds.
“Craft beer has become a label that’s often applied a little too readily. But, the real thing deserves more market recognition and understanding.”
According to Tom, Pony Truck and Steam Town provide a fitting nod to the brewery’s heritage.
“We don’t compromise on quality and taste – these new craft beers pack in all of our honed skills and experience, with a few added extras.”
Box Steam Brewery has nearly 17,500 fans on Facebook, who have helped to spark the Wiltshire company’s imagination for new products.
“We are very grateful for the loyalty we receive from our customers” adds Andy.
“In our experience, people who enjoy drinking Box keep doing so, and they are always keen to hear about and try anything new from us.
“We’re so pleased with these new additions, which we think hit all the right notes in terms of quality and point of sale appeal.
“Judging from the response we’ve had so far, Pony Truck and Steam Town will raise a few smiles, among customers old and new.”
Box Steam Brewery’s new keg and 330ml bottled craft beers:
Pony Truck – New World Pale Ale, 3.8%
Taste: Amplified ripe peach flavour bursts out of this soft and hoppy pale ale. Refreshing, juicy and utterly drinkable; a true session ale with interesting complexity.
History: The unpowered Pony Truck at the front of the engine – often referred to as the bogie wheels – enabled trains to travel faster and more securely, especially around bends. This new craft beer takes influence from these smaller guiding wheels, as it does the driving tradition of Box Steam Brewery. The name also provides a suitable nod to American engineering – home to the original Pony Truck and this style of pale ale.
Steam Town – Transatlantic IPA, 5.2%
Taste: All the best bits of USA and British IPA in one outstanding beer. The tangerine flavour from Mandarina Bavaria combines with USA hops for intense aromas and taste, balanced with UK malts for finesse.
History: Steam Town is a nod to the villages and towns around Brunel’s greatest buildings and structures, where vast proportions of the population were employed or involved in the project – including employees of the original Box Steam Brewery. Brunel’s works were not just outstanding feats of engineering; they represent an integral part of UK’s industrial heritage and culture.
About the brewery
Started in 2004 and now based in the Wiltshire village of Holt, Box Steam Brewery has become established for producing traditionally crafted cask and bottled varieties. The company has also introduced ranges of beer which change monthly and seasonally.
With a heritage forged from the idea of beautiful engineering and the achievements of Isambard Kingdom Brunel, Box Steam Brewery’s brand is a nod to the great age of steam and Brunel’s famous Box Tunnel, a nearby landmark to the family business’ original brewing site.