PR results / What a difference six months makes
Hands up, it has been a while – actually, a long while – since this blog was last updated. But there’s a good excuse, honest: Avalanche has been busy. 2012 has been our busiest yet in fact and now that we have had a chance to reflect on some of its results, it’s a good point to share.
If you follow us on Facebook or Twitter (and thank you, if you do!), you’ll be aware of our recent work with pigeon racing in the UK. Despite it being a sport with The Queen as its patron, it’s one of Britain’s great traditions which faced imminent extinction if left to continue without PR input.
In April this year, Avalanche was instructed to provide full press office support for the sport – to both react to incoming enquiries from journalists as well proactively create media coverage. What a coup! And here’s just a sample of what’s been achieved so far: