Reverse graffiti inspiration
If you haven’t heard of reverse graffiti, take a look at this clever example – an evolution of the dirty white van “Clean me”.
We inspired a client to emblazon dirty high street pavements with her new company’s logo a few years ago, using this technique. It worked a treat. In her case, the reverse graffiti marketing involved using a template and a pressure washer to create temporary pavement images. These remained for quite a while, until of course the dirt and pollution returned.