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Launching a profitable reputation for a Wiltshire pub with dining and rooms

Concept development / copywriting / website / design / photography / press releases

Our carefully choreographed marketing and press launch for this West Country pub with rooms and dining continues to attract media coverage and new customers

 

Restored as a village pub with rooms, the Pear Tree Inn, in the rural Wiltshire village of Whitley required a carefully handled marketing and press launch for its reopening

Restored as a village pub with rooms, the Pear Tree Inn, in the rural Wiltshire village of Whitley. Before its doors could be reopened, a carefully constructed PR and marketing campaign was required to ensure the pub’s negative legacy didn’t dampen customer spirits

 

Project summary

Avalanche helped the new owners to define the identify for the business, to ensure a high quality presentation of the heritage pub with rooms, and a positive response – from locals, new customers and the media.

We commissioned and briefed media-ready photography and a website, crafted press-ready copy and distributed press releases, arranged reviews and secured influential media attention and coverage.

 

Marketing results

Positive endorsement from Punch Taverns

Partnering with pub operator Punch Taverns and the Wiltshire country pub’s new managers, we worked creatively and efficiently to achieve the following for the launch of the Pear Tree Inn at Whitley:

A beautiful website, optimised for search and user experience

 

 

Widespread media coverage and food reviews