This summer we were again instructed by the RSPCA rescue centre in Bath to gain media coverage for the the charity’s annual Kennel Break fundraising challenge. To build on the success of previous press coverage for Bath Cats and Dogs Home’s annual corporate fundraising day, we teamed up with Bath Rugby to help score more column inches
Concept development / copywriting / website / design / photography / press releases Our carefully choreographed marketing and press launch for this West Country pub with rooms and dining continues to attract media coverage and new customers Project summary Avalanche helped the new owners to define the identify for the business, to ensure […]
The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.
Happy clients are good for the soul aren’t they. We were very pleased to learn today that our most recent PR and social media campaign has generated lots of new business for country pub the Inn at Freshford. And we fulfilled something of a career ambition in combining pies with public relations.
Word of mouth, it’s what everyone wants from a PR campaign. On first impression, the above headline may appear damaging for Italian tourism, but it would come as no surprise if this story originated from a public relations outfit. Will we see “World’s most expensive ice cream” scoops in national media and food press this […]
Real ghostbusting: how PR saved a hauntingly quiet pub. Two years ago we were contacted to help local pub the Inn at Freshford raise its profile. It had been abandoned by locals and wasn’t attracting new customers quickly. In autumn 2010, its ghostly quiet bar was more likely to be frequented by its spooky regulars…