The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.
Happy clients are good for the soul aren’t they. We were very pleased to learn today that our most recent PR and social media campaign has generated lots of new business for country pub the Inn at Freshford. And we fulfilled something of a career ambition in combining pies with public relations.
Word of mouth, it’s what everyone wants from a PR campaign. On first impression, the above headline may appear damaging for Italian tourism, but it would come as no surprise if this story originated from a public relations outfit. Will we see “World’s most expensive ice cream” scoops in national media and food press this […]
Real ghostbusting: how PR saved a hauntingly quiet pub. Two years ago we were contacted to help local pub the Inn at Freshford raise its profile. It had been abandoned by locals and wasn’t attracting new customers quickly. In autumn 2010, its ghostly quiet bar was more likely to be frequented by its spooky regulars than mortal, paying customers.
Whatever you make of BBC Dragons’ Den, now in its 10th series, it’s a hell of a PR opportunity – whatever happened in the Den. Thought it timely to repost this advice first posted over a year ago.
Ten rules for writing press releases – things to include and common mistakes to avoid