The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.
Happy clients are good for the soul aren’t they. We were very pleased to learn today that our most recent PR and social media campaign has generated lots of new business for country pub the Inn at Freshford. And we fulfilled something of a career ambition in combining pies with public relations.
Our work with hotels, restaurants and pubs involves the arranging for journalist visits and food reviews. It’s an essential part of the PR programme and when handled properly, can generate media exposure no amount of advertising spend can buy. Here’s a sneak peak of the Inn at Freshford’s latest restaurant review about to go into […]
I’ve written before about the power of the press release, citing examples of how hard a well crafted media story can work. But this week, I reckon we’ve smashed it. Here’s what happened to our story about the remains of a World War II carrier pigeon found to be carrying a coded message.
Real ghostbusting: how PR saved a hauntingly quiet pub. Two years ago we were contacted to help local pub the Inn at Freshford raise its profile. It had been abandoned by locals and wasn’t attracting new customers quickly. In autumn 2010, its ghostly quiet bar was more likely to be frequented by its spooky regulars…
Whatever you make of BBC Dragons’ Den, now in its 10th series, it’s a hell of a PR opportunity – whatever happened in the Den. Thought it timely to repost this advice first posted over a year ago.