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Writing press releases: a PR case study

The difference between a good and bad press release is media coverage. Using a PR agency to write and send out your press release to the right journalists will save hours of blank page agonising, Google searching and ultimately, disappointment. A press release is just one tried and tested marketing tool for generating awareness – its selling point being that it can generate numerous media hits.

PRESS RELEASE / All-star teaching line-up announced for The Bicycle Academy

This year, The Bicycle Academy’s Somerset-based frame building school is on course for even better grades, thanks to the addition of two British bicycle building masters. Andrew Denham, founder and head teacher of the bike-building school launched via crowd funding reveals distinguished industry builders Robin Mather and (Super) Ted James as his new fellow workshop teachers