It’s good to talk. Your marketing and business success depends on it.
Businesses go to great length to recruit the right person for the job, but commonly miss the opportunity to really develop from using their expertise and insight. In an age of emails before breakfast and tweeting before bedtime, meaningful human interaction can too easily be filed under ‘do later’. Reputation is everything and if businesses don’t get it right at workforce level, marketing of any kind will prove tricky to see return on.