In the last week or so, a new contender for the irritating advertisement category has come on the scene, courtesy of First Bus. On first viewing, you would be forgiven for expecting the commercial to evolve into something akin to Yeo Valley’s rap. But no. A mighty shame then that neither First Bus nor its sing-song advertising team consulted the word on the social media street. A quick ‘first bus’ Twitter search reveals a stream of unhappy customer comments; its Facebook page demonstrates no user interaction at all. Its Facebook page has not been updated since June.